Can shock advertising sell high fashion brands Essay

Can shock advertising sell high fashion brands - Essay Example Exploratory research will help to definite the study concepts and specify the problem of the study according to available (existing) information. This research is very important at the early stage, and it will be used to determine the problem, select data collection methods and samples necessary for further study. Abstraction and generalization are the main methods of the approach. Exploratory research is a very effective tool to explore the influences of shock advertising on buyer behavior because it will help to evaluate emotional impact of "shock" on customers' feelings, and determine their motivations and attitudes towards the message of a shock advertisement. Exploratory research helps to identify emotional approach tug at the heartstrings of the intended target groups. The advantages of this approach is that it involves comparatively small subject groups, but provides a very detailed and in-depth analysis of consumer behavior patterns influence by shock advertising, and investigate their perception of a particular "shock" message (Models in the Research Process, 2004). Descriptive research is needed to gather information about the current situation in high fashio