Splash Corporation Case Study Example | Topics and Well Written Essays - 1500 words

Splash Corporation - Case Study Example Therefore, the Splash personnel needs to develop the product in such a way that attracts the customers of different cultures. By involving the partners in terms of examining the culture, treating the partners as family members and adopting strategic leadership and management style, the Splash has improved in the business. Developing new technology has created an impact on the business. Splash has set up the Splash Research Institute to constantly expand new products that would persuade the fast rising requirements of the customer care market by utilizing cutting-edge technology. Another change was on the development of a management team who has an immense knowledge of the preferences and needs of the customers of the Asian countries. The business believes that by creating a change in the values and difference in the customers, the business can withstand with the international competitors. The tastes of consumers differ from country to country. With the help of an effective marketing strategy they can satisfy the consumers of different countries. Strengthening the Indonesian markets will help the company to compete in the international market. The creation of an international identity will help the firm to build strong relationship with the foreign customers. The firm needs to use an effective branding strategy. Effective use of branding and distribution strategy will help the firm to find a place in the Indonesian market. A new branding strategy will help to adopt a new market segment. The business can concentrate on the men consumers and develop products for men. Strategies of the Splash products are reflected on its advertisement and products strategies. Multinational competitors of the Splash normally carried their products and had attained more mature phase of the product life cycle. So such ads were targeted to appeal to poignant aspect of their particular products.   Their ads featured good-looking and glamorous ladies, whom the men